We will not collect personal information about you without your knowledge. We may collect personal information when you:

• purchase goods or services via our website;

• submit content or contributions;

• enter competitions or promotions;

• request email newsletters, special offers, or other communications; or

• engage in other transactions or activities on our website.

You are not required to provide personal information; however, failure to do so may prevent you from participating in competitions, receiving products or services, or accessing certain features of the website.

We may collect information such as:

• contact details – name, email address, mailing address, phone number;

• payment method details;

• demographic information – age, gender, income, occupation, education;

• consumer preferences – brand awareness, purchase behaviour; and

• details of your transactions or purchases.

By providing your personal information, you consent to its use for:

• purposes specified at the time of collection;

• managing your account, providing customer support, and enforcing our terms;

• administering competitions (e.g., notifying winners);

• delivering products or services you request;

• developing and tailoring content and advertising;

• conducting market research;

• moderating user-generated content and forum participation;

• credit verification, billing, and debt recovery; and

• providing information about our products, events, or partner promotions.

We may disclose personal information to:

• our employees, related companies, contractors, and service providers who assist in operating our website or business (e.g., IT administrators, payment processors, mailing houses, web hosting providers, couriers, debt collectors, and professional advisors such as accountants or solicitors);

• suppliers or commercial partners for business, marketing, or related purposes; and

• any other party with your express consent or as required by law.

If we share your personal information with third parties, we take all reasonable steps to ensure they respect your privacy, maintain data security, and comply with this policy.

We may use cookies, web beacons, and similar technologies to recognise your device, improve user experience, and collect non-personal data, including:

• server address, domain name, and IP address;

• date, time, and duration of visits;

• pages viewed and documents downloaded;

• referring websites; and

• browser type and operating system.

Cookies do not personally identify you. They help us analyse site usage, improve services, and provide relevant content (e.g., products you have purchased before). You can disable cookies via your browser settings, but this may limit your website experience.

We retain personal information only for as long as necessary to fulfil its purpose or comply with legal requirements. Data is stored securely and accessible only to authorised staff. When no longer required, information is securely destroyed.

If you choose not to provide personal information:

• we may be unable to provide products or services to the same standard or at all;

• you may miss information about discounts, sales, or special promotions; and

• we may be unable to personalise website content or optimise your experience.

Our website may include links to external websites that operate independently of this Privacy Policy. For example, advertisements or search results may lead you to third-party sites that we do not control. These sites may collect personal information and share data with us. We recommend reviewing the privacy policies of any third-party site you visit.

You may request access to personal information we hold about you, subject to legal exceptions. If the information is incorrect or outdated, we will take reasonable steps to update or correct it. Fees may apply for access requests. All requests must be made in writing to our Privacy Officer.

Mailing Address: The Sound Of Breaking Glass Pty Ltd - 32 Bowra St Nambucca Heads NSW 2448 Australia