Fossano & Co. Barbershop – Recruitment Campaign
Following the successful completion of the Fossano & Co. Barbershop website, The Sound of Breaking Glass – Creative Studio was commissioned to design and develop a bold recruitment campaign aimed at attracting both local and international talent to join the barbershop’s team.
The brief was to create a visually striking and memorable campaign that would appeal to an edgy, youthful, and highly skilled trade audience.
Our Approach
Working within a limited timeframe and resources, we delivered:
- Impactful visual design featuring isolated barbershop-related imagery
- Minimal, punchy layouts that drew attention instantly
- Playful, tongue-in-cheek copywriting to stand out from conventional recruitment ads
- A style that resonated with a specialist trade male audience while reflecting the brand’s personality
The campaign combined graphic design, art direction, and sharp copywriting, all crafted to maximise impact across multiple channels. Select elements were adapted for personalised email outreach to targeted candidates, while the broader campaign ran via social media to engage the wider public.
Outcome
The final creative delivered a fresh, memorable recruitment push that positioned Fossano & Co. as not just a workplace, but a lifestyle brand for talented barbers seeking a vibrant, high-energy environment.
Local Expertise – Global Reach
Based on the Mid North Coast, we work with clients from Valla Beach, Coffs Harbour, Nambucca Heads, Scotts Head, Moonee Beach, Sapphire Beach, and surrounding areas, as well as brands worldwide. The Sound of Breaking Glass – Creative Studio delivers distinctive campaign visuals, branding, and messaging that connect with audiences locally and globally.