Bellingen Brewing Co. - Re-Brand

Project Overview

• Creative Direction: The Sound Of Breaking Glass
• Graphic Design: Joshua Connelly
• Illustration: Paula Whiteway
• Client: Bellingen Brewing Co.

Approached by the Bellingen Brewing Co., The Sound Of Breaking Glass was engaged to consult with the re-branding of the brewery. This initial design stage involved a new logo lock-up to accompany an original pencil illustration of a winged cormorant (as supplied by the client). A symbol of strength, adaptiveness and courage, the cormorant was the vision of the client who was looking to adopt the bird as the new icon for the brand moving forward.

In addition to the master logo lock-up development The Sound Of Breaking Glass has re-worked the original illustration to create an alternate vector version for special use cases, along with developing other various graphic applications of the device for use across packaging, print, web & other branded collateral.