Fossano & Co. Barbershop - Recruitment Campaign
Project Overview
- Creative Director: Joshua Connelly
- Design & Art Direction: The Sound Of Breaking Glass
- Copywriters: Joshua Connelly
- Client: Austin Midnight Creative for Fossano & Co. Barbershop
Coming off our recent completion of the Fossano & Co Website, The Sound Of Breaking Glass was yet again enlisted by Sydney based outfit Austin Midnight Creative to consult with their latest client project. This time the brief was to design & develop a recruitment advert to attract both local and potential international talent to join the Fossano & Co. Barbershop team.
With limited resources and timeframe, Joshua from T/S/O/B/G quickly developed a number of stunning impactful visuals to present to AMC for their client, along with some razor sharp copywriting. A minimal, punchy and playful campaign developed using isolated visuals associated with the barbershop tied together with an intentional tongue-in-cheek tone, all while targeted to an edgy youthful and specialist trade male audience. Graphic design, art direction and copywriting executed by Joshua Connelly from The Sound Of Breaking Glass. Parts of this campaign were extracted and targeted to select individuals through personalised emails and the general public via social media channels. Social managed by Austin Midnight Creative.